I continue to discover more about Transmedia Storytelling and think about how it matches up with my concept of the Deeply Immersive Narrative Universe. In addition to the work of Henry Jenkins (find out more here and here), I’ve recently read the work of Jason Mittell. Both of these guys are crazy smart, and if you are interested in the future of storytelling, on TV and the movies, in video games and the 3rd and 4th screen, you should read their stuff.
You may also have seen the May issue of Fast Company, where the creators of shows like Heroes, Lost and Battlestar Galactica talk about the future of storytelling. Like Jenkins and Mittell, the talk is about storytelling across multiple media. I think this is an essential key to creating loyal fans.
I think ultimately there is another piece to the puzzle. The last several years have seen a clear desire amongst consumers to be more than passive recipients. The successful properties and franchises of the future will figure out how to harness the creative power of fans to help enhance the product.
Over my next several posts I hope to provide some examples from a variety of brands that effectively use their fans to push their narratives.