Innovation. Ideas. Insight.

Kanye West, Your New Travel Agent

In Insight on April 1, 2008 at 5:54 pm

Ok, so hip hop impresario Kanye West wants to be my travel agent. Interesting idea and I’ll give him credit for going in a different direction, but I was a little disappointed by the execution. For a guy who has a pretty strong brand, this comes up short.

It’s early and probably a little unfair to judge this effort right now, but I’m not sure how this is going to strengthen his connection to fans (or make new ones). 


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