Innovation. Ideas. Insight.

Kanye West, Your New Travel Agent

In Insight on April 1, 2008 at 5:54 pm

Ok, so hip hop impresario Kanye West wants to be my travel agent. Interesting idea and I’ll give him credit for going in a different direction, but I was a little disappointed by the execution. For a guy who has a pretty strong brand, this comes up short.

It’s early and probably a little unfair to judge this effort right now, but I’m not sure how this is going to strengthen his connection to fans (or make new ones). 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: