Innovation. Ideas. Insight.

Brand Consistency: Bill James v. Kanye West

In Ideas on April 2, 2008 at 1:58 pm

The Freakonomics Blog published a Q&A with Bill James yesterday. James is a baseball stat guru who has had a significant impact on how the sport is viewed by fans and even played on the field. A longtime outsider, several years ago he was hired by the Boston Red Sox, who hadn’t won a World Series since 1918. Since James joined the club, they’ve won two titles. Coincidence?

I love James not just because I think he’s brilliant or that I’m a Red Sox fan, but because of how he created a brand and has stayed remarkably true to it. This guy was peddling photocopied booklets of his stats in the late-70s and turned that into the type of career that gets you interviewed on 60 Minutes.

Now, at some point James could have branched out and done statistical analysis for another sport, or even moved in to political analysis. But he’s maintained a laserlike focus on baseball. He could have diversified, but I bet he doesn’t have the same passion for those other things like he does for baseball.

Now, compare that to Kanye West, who recently launched a travel website. Anybody think Kanye has a real passion for the travel industry?

  1. Kanye West’s first career productions came on Chicago rapper Grav’s 1996 debut album Down to Earth. .`.

  2. you can always say that Kanye West is a good singer but he will never be as good as michael jackson ~,”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: