An article in Sunday’s New York Times talked about the preponderance of the ‘my’ prefix in web marketing. We all know them: MyYahoo!, MyCoke, MySpace, the list goes on. Add to that sites like YouTube and Ubid or even products like the iPod and it’s clear that the online marketing imperative of the last 10 years was to personalize and individualize the experience. There has certainly been a shift in consumer habits, ironically brought about in part by MySpace. Sure, people still want to customize their experience, but they want to do it within a community. Social media, the sharing of thoughts, words and video, is now the dominating concept on the web. Yet many marketers don’t seem to have caught up yet. How much longer before we see:
OurSpace, UsTube and WePhone
It’s not a matter of developing new products or services, though I suspect we will see that, but rather a subtle repositioning as we transition from the personal to the social.