I’ve written about cricket a number of times over the last month, and it seems the sport is riding a wave of unprecedented popularity. More proof?
A feature article in yesterday’s NY Times, and now a survey showing that cricket is the favorite sport in Australia. Accoring to a Roy Morgan Research survey of 50,000 Aussies, 47% say they watch cricket on television (hat tip to Sportcal).
Photo credit: Ruth Fremson/The New York Times
Cricket probably isn’t the right play for every brand, but the sport is so distinctive that it should be a good fit for someone, and the sport’s supporters are so loyal you have a good chance of grabbing their attention.