All things of the past. I got a call last night from a telemarketer who wanted to know how often, in the last week, I had listened to music on the radio. FM, AM, satellite, any form of radio that was playing music.
I literally laughed out loud when he asked the question. I would guesstimate that I listened to about 10 albums worth of music this week. Of that, exactly 0% was sourced from the radio. Part of the reason is that I live in New York and commute by train (though I would probably listen to talk radio if I was in my car), but it doesn’t even occur to me to listen to music on the radio. I listen to music on my MP3 player or via iTunes from my computer. Works out great – no commercials, music I actually want to listen to, and I have total control of the playlist.
Here’s a list of other activities that were ‘must dos’ not that long ago that would have also elicited a chuckle from me:
1. Reading a printed newspaper more than twice a week.
2. Watching network nightly news
3. Sourcing my political news from the Sunday morning shows
4. Rushing home to watch any TV show (heck, even when I’m home I don’t rush to watch a show when it starts)
5. Reading a boxscore the next morning
6. Watching SportsCenter at 11pm (or the next morning) to find out who won a non-televised game
There are just so many better, faster, more convenient ways of doing all those things. If you are producing information content that isn’t mobile or time-agnostic, go find something else to do, you’re wasting your time.