Innovation. Ideas. Insight.

The (Sports Marketing) World is Flat: Soccer and Basketball

In TSMWIF on May 21, 2008 at 10:57 am

So, earlier I wrote about and linked to an article showing NBA players of foreign extraction using soccer as a training tool, or at least crediting their soccer upbringing with helping them (see post here).

Well, now of course we have this article about members of the German national team using basketball to get ready for the upcoming European Championships.








That’s German footballer Bastian Schweinsteiger making like Dirk Nowitzki.

  1. This trend is very interesting to me. When I was younger I played soccer or basketball pretty much year round. After the soccer season ended, I always found the transition to basketball difficult, since soccer emphasizes distance running and some quick bursts of speed, while basketball is more sprints and jumping. It always took me a few weeks to get my basketball legs. Maybe by training both sports together, you get the best of both worlds?

  2. great site full of replenishging ideas

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