Innovation. Ideas. Insight.

The Summer Reading List is Getting Longer

In Ideas on June 4, 2008 at 9:34 am

School may be out soon for the kids, but the school year for marketers is year round. Or maybe these are good beach books?  Anyway, by now you all know about Rob Walker’s Buying In (see my interview with him here). Here are some others to be on the lookout for:

Rohit Bhargava’s *Personality Not Included

Wall St. Journal writer Stefan Fatsis’ A Few Seconds of Panic (I highly recommend Stefan’s Word Freak)

Grant McCracken’s Transformations (I just finished Grant’s Flock and Flow, which was terrific)

There are probably a dozen more worthy reads out there, any suggestions?


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: