Innovation. Ideas. Insight.

Infobesity – You are what you eat

In Ideas, Insight on June 6, 2008 at 9:33 am

WordPress Marketing Blogger Network member Paul Groves referred to the term ‘infobesity’ in a recent post. I think that’s a brilliant neologism for our times. Everyone acknowledges that consumers are crushed by a tsunami of competing messages, images and information.

The cause of ‘infobesity’ is the same as the cause of obesity – too much junk. What’s your media diet look like? Is it full of sweets (Big Brother, American Idol, etc.) and high in salt content (cable television informercials and talk radio politics)? Are you drinking too much beer and soda (moronic sitcoms, tabloid newspapers)?

To combat infobesity, you need to have a balanced diet. Throw in some vegetables (intelligent social/political commentary) and lean meats (art, science). Try drinking water (world news) and for God’s sake, get some exercise (sharpen those pencils).

The problem today isn’t too much information, it’s that we are too busy consuming the wrong type of information.

  1. I think you’re right about the balanced diet of information. We’re the best regulators, censors and dieticians.

    My concern at present is that there feels a bit of a pack mentality about certain things – it is a bit like a throwback to school, peer pressure dictating what you should or shoulodn’t do. In this case, should you Tweet or Plurk – or do both.

    If you decide to follow the pack then something will have to give sooner or later.

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