It says so many things to me:
I’m so rich, even my trash bags are Louis Vuitton.
Our consumer culture is just so much garbage.
Spending money on fancy labels is like throwing money away.
Just because it’s trash, doesn’t mean it has to be junk.
Whatever you do, don’t let the neighbors know you have garbage in your house!
I’m sure there is a not insignificant portion of our society who would see a photo like that as aspirational. If you are LVMH, the owner’s of the Vuitton brand, what do you do about this sort of thing? As a PR professional I always bristle at the “any publicity is good publicity” line. No one ever says, “any advertising is good advertising,” and this is the perfect example of why brands want to control their marks, and why doing so is impossible.