Innovation. Ideas. Insight.

What’s the opposite of buzzword?

In Ideas on July 11, 2008 at 8:39 am

WordPress Marketing Blogger Francis Anderson points us to a fun Gawker post on Web 2.0 buzzwords that are full of hot air.  Here’s a sample:

Influential: Unread. If a site isn’t popular, it insists its small audience is made of “influentials” or “early adopters.”

User-generated: Quality-deprived. Or “can’t afford an NBC deal.” Except for a few impressive exceptions, user-generated content is a swamp not worth slogging through, which is why sites like YouTube set up a partner program for “better” producers.

As we head into the weekend, I’d just like to thank all the readers who have helped make Eyecube the influential, user-generated juggernaut that it has become. You may notice on the right that Eyecube is now listed on the AdAge Power 150, checking in at a lofty #663.

Have a good weekend everybody.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: