Fellow WordPress Marketing Blogger Matt Hames writes about the pressure to blog, and blog well and consistently, in response to this post from Michael Gass. While I agree that Gass might be giving short shrift to the challenges of blogging, I think there is another issue here as well.
Matt is correct, maintaining a blog, which is oftentimes a major vehicle for brand exposure, should be done properly and that requires forethought, planning, dedication, intelligence and a whole lot more. But you can be too careful as well. Don’t be paralysed by the thought: “What if I post something that people don’t agree with?” Sure, you don’t want to write something really stupid, but let’s assume you weren’t going to do that anyway. Blogging is a very organic exercise. You may contradict yourself over time. I believe it’s more important to get your thoughts out there, even if they aren’t perfect, than to wait until they are. Because if you do that, you’ll never write anything.
The idea, when it’s in your mind, will always seem better than the actual thought on the page. And if you don’t actually publish, but just think about publishing your thoughts will always be genius because that’s how you imagine them. When you put something out there and it gets challenged, that’s when you really grow. Get involved in a conversation and defend your ideas, or acknowledge that someone else has a better take, that’s ok too. I don’t think any PR firm, ad agency or marketing consultant has a lock on great ideas – or is immune from having some stinkers. I’d rather work with somebody who has the occasional bad idea than somebody who has no ideas at all.