While it seems like the Internet, Social Media, Web 2.0 and Consumer Generated Media have been with us forever, it’s all fairly new territory. The rules are still being written (and broken and ignored), which is an exciting situation.
To get a better handle on what all this means, or might mean, try checking out Junta42. Their focus is on Content Marketing, which they define as: a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
The site is packed with interesting articles and is a great resource for those looking to provide content, or in need of it. They also publish their own Power Ranking of blogs that are leading the way in Content Marketing. This morning they came out with the latest edition and I’m proud and excited to say that Eyecube made the list, coming in at #46 (out of 172 ranked blogs). While the more well known AdAge Power 150 is heavily based on algorithms and metrics, Junta42 uses a more subjective criteria. They believe, “There are many bloggers out there that are simply fantastic, but don’t get the eyeballs because of the niche they cover.”
If you have a moment, swing over to Junta42 and join their community, and while you’re at it, give Eyecube a Hitch! (you’ll see when you get there).