If you think this whole social media thing is going to go the way of Betamax, LP records and David Caruso’s movie career let me introduce you to Tavi, the author of the Style Rookie blog. Style Rookie is an incredibly literate, well-designed and informative look at the world of fashion. Tavi and her site were featured in this past weekend’s NY Times Fashion/Style Magazine. Did I mention that Tavi is 12? The article looks at several tween/teen bloggers who are absolutely knocking it out of the park.
Like many of us who grew up with computers in the house and knew how to program the VCR’s digital clock when our parents would just let it blink 12:00, today’s youth take to social media like fish to water. Five years from now blogs may be gone as we know them today, but Tavi and her pals are not going to just be sitting in front of the TV, waiting for your 30 second ad to tell them what to buy. They’ll decide what they are going to buy, thank you very much, and they are going to tell their audience – not friends, audience – what they are wearing, eating, listening to, etc.
You really need to think about how you are reaching tomorrow’s Wonkette, Daily Candy or Deadspin creators. Just putting up an “online community” for your brand isn’t going to cut it. I wish I had an answer for you, but you’d be much better off asking my 9-year old son.