Check out the great little give and take between Peter Kim and John Moore of Brand Autopsy. It all kicked off with Dave Balter and his World of Mouth Manual II. Peter called him out for creating an Ego Trap that was enabled by bloggers like Rohit Bhargava, John Jantsch of the influential Duct Tape Marketing and John Moore among others.
Well, let the fireworks begin. Read the comments to Peter’s Anti-Balter Ego Trap post, it’s a who’s who of marketing bloggers: Jeremiah Owyang, John Jantsch defends himself, Adam Singer, Mack Collier from The Viral Garden, and Seth Godin jumped in as well.
For my part, I’m ok with Balter’s tactics for a couple of reasons: First, I think marketing and social media go hand in hand and there is a cooperative vibe where we all help promote each other. That’s cool, especially in the supposedly cut-throat business world. Secondly, Dave earned it by bringing quality and value. If his ideas were weak, would these people have helped? I doubt it.
But I do like to see the spirited debate. There doesn’t always have to be agreement and the industry as a whole moves forward when strategies and tactics are debated in the mareketplace of ideas.