Innovation. Ideas. Insight.

The (Sports Marketing) World is Flat: Capitalizing on the Olympics

In TSMWIF on August 27, 2008 at 9:02 am
Somehow, I don't think "get in shape" is one of his New Year's resolutions

Olympic gold = marketing gold

While the games may be over, for athletes like Michael Phelps – and the people who manage their out of the pool activities – the games are just beginning. For an inside look at how companies like Octagon handle their clients, have a read of this Washington Post story. For further insights on Octagon, don’t forget to check out First Call, the blog of Aubrey Brewis, a member of the WordPress Marketing Bloggers Network (see all WBMN members below right).


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