If you haven’t already, I encourage you to take a look at the in depth report put together by Technorati, State of the Blogosphere 2008. Rich with detail and insight, it’s broken down into five sections:
1. Who are the bloggers
2. The What and Why of Blogging
3. The How of Blogging
4. Blogging for Profit
5. Brands enter the Blogosphere
It’s pretty meaty, so don’t try to plow through it in one sitting. But for the veteran or newbie, it’s essential reading.