Every year thousands of books are published. I’m guessing 99% of them are forgotten before we flip the calendar to the next year. But here’s a book that has stuck in my memory, though I must admit I’ve never read it: Gadsby. Published in 1939, the book’s story didn’t receive critical acclaim and would probably be relegated to the dustbin of history save for one fact: The entire 50,000 word novel contains no letter “e.”
That’s right, an entire book written without the use of one of the most common letters in the alphabet. It’s a small thing, just omitting a certain letter; but it’s everything as well.
What’s the one small thing you are doing that makes your product or service remarkable? Not good, not valuable – those are mandatory – but remarkable?
Postscript – Take a look at the link above, it goes to the Gadsby wikipedia page. Yep, the entire entry is done without the letter “e.”
Post-Postscript – This blog post contains the letter “e” 86 times.