Longtime readers of Eyecube (both of you) know of my interest and enthusiasm for cricket, especially as a potential trend here in America. Well, this week Sports Illustrated jumped on the bandwagon, with an article on the Washington Cricket League. Here’s a couple of interesting stats from the article:
- There are about 50,000 active cricket players in the U.S.
- There are 750 registered cricket clubs in the U.S.
Ok, those numbers aren’t going to get it to surpass football or baseball anytime soon. But if you could target 50,000 people who are extremely passionate about the same thing, and are most certainly extremely under-served by the marketing community, well there is potential there.