Brands – Get thee to a Twittery
In Insight on November 13, 2008 at 11:13 am
Recently Warren Sukernek conducted a study of Twitter users regarding their feelings about brands getting involved in Twitter. I strongly recommend you check out the post. Here are some highlights:
Not surprisingly, most users (89%) agree that brands should engage their customers on Twitter.The majority also have a better impression of brands that use Twitter for customer service (81%).
Proper usage of Twitter however, is paramount as almost 90% of users would frown upon poor or inappropriate brand use of Twitter.
The power of a relationship is extremely strong on Twitter. 60% of respondents would recommend a company based on their presence on Twitter and 80% of Twitter users will reward those brands they have key relationships by being more willing to purchase from them.
Influencers: More than 60% of respondents have 100+ followers and almost 50% of respondents have posted more than 1000 Tweets since they signed up for the service.
Are you on Twitter? What about your clients? Before you can reasonably suggest they get involved you should have some experience with Twitter. Play around a little bit, have some fun. Follow a lot of people, but don’t follow people blindly. Find people relevant to your industry or your passions. The more you use Twitter, the more fun/useful it becomes.