Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Search Engine Optimization is not my thing. Nothing wrong with that important field, it’s just not what I’m about. I’m a big believer in the following:
Tell compelling stories.
Give consumers tools and the opportunity to play with your brand.
Show interest in the consumers if you want them to show interest in you.
It’s pretty simple really.