Innovation. Ideas. Insight.

Really?

In Ideas on November 19, 2008 at 5:51 pm

Was at a local convenience store today and saw this:

reeses

The text underneath the price says “New Item”. Really? Reese’s were created in 1928 according to the Wikipedia entry. Yeah, it’s a small thing, but the massive lack of attention – I won’t even say to detail as this is pretty integral to the promotion – and general thought is pretty disappointing.

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