Joe Pulizzi of Junta42 recently asked a whole host of content marketing experts what they saw coming down the pike as we flip the calendar to 2009. Some real thought provoking stuff (read the whole post here).
Here’s a sampling:
Name: Giles Rhys Jones, Interactive Marketing Trends
Prediction: Distributed Eventing
The creation of an event to reach a few people, then the filming and merchandising of that event nationally, regionally and globally through both broadcast and digital channel to reach a much broader audience.
Name: Paul Conley
Prediction: I expect brand marketers to begin buying media properties — particularly well-established brands with both Web and print products — from traditional B2B publishers. The economic crisis in publishing offers a once-in-a-lifetime opportunity for marketers. I expect them to act on it.
Name: Anna Prokos
Prediction: Marketers will reach out to custom media providers who specialize in digital magazines and online applications—a more cost-effective and fast way to get their content into the hands of readers.
My thoughts are included in the story as well. Bottom line – telling consumers your detergent will get their whites whiter or that they’ll be more attractive to the opposite sex if they use your toothpaste isn’t real compelling anymore. In 2009 getting engaged with the consumer on their terms is no longer an innovative, way ahead of the curve strategy – it’s going to be the baseline for successful consumer relationships.