Great job on making content that gets talked about and shared, but I’m a little disappointed that they seemed to go back to the well for round two. A little music, some unexpected sight gags and, well, that’s about it.
If they were going to stick with something like that, why not just use the gorilla again and build some equity with that character? If he plays the drums, what else does he do?
If you were going to go in a different direction, then really go in a different direction. At this point, are you really all that interested in seeing what the third spot will be? Grandmas doing something wacky to music? Cars? Robots?
Cadbury hit a home run with the Gorilla, kudos to them and their agency, but with all the knock-offs and remixes already out there, they are going to need to go in a different direction to keep people (or at least me) interested.