Interesting piece today in the Boston Globe on the death of cursive handwriting. It is indeed a dying art and one that is becoming obsolete. PSFK weighs in here, throwing some additional dirt on the coffin.
But I think there is something valuable here for marketers to think about. A hand-written note is very powerful. It says a lot of things about the sender and to the recipient. Many of these are accentuated further as the skill fades from practice.
Picture this: A prospective client receives a note from you. He opens it, and the following is written in your own hand:
“I’ve been thinking about your business lately.”
Not an email, not a voicemail, not a newsletter, not a CD, not a link to your blog. A handwritten letter about them, not about your value-added, best-in-class, leading-edge enterprise software. About their pain points, not your synergistic, customizeable SEO solutions. Five hundred words about them, and they’re not even your client. I bet that letter stays around a lot longer than most things they receive that week. I bet they ask themselves, “when was the last time my agency head sent me a letter?”
Lesson: Sometimes the value of something increases as it becomes less widespread.