Innovation. Ideas. Insight.

Super Bowl Ads Fail To Deliver On The Night.

In TSMWIF on February 2, 2009 at 8:29 am
Yes, as a matter of fact, I am a Steelers fan.

Yes, as a matter of fact, I am a Steelers fan.

The Super Bowl has now come and gone. There was certainly plenty of chatter about the commercials but did any cut through the clutter? Did any stick?

I thought a couple were clever: Hyundai, Castrol, Coke with the bugs in the park; the Wes Anderson-esque one for cars.com(?), I think Careerbuilder.com might have had a good one too.

Can any of the Super Bowl advertisers keep momentum going with online activations? I think that’s going to be tough. The game itself was very exciting, so no one is saying, “Well, the game was a dud, but what about those commercials?”  Between the game, the economy, the million and one other things going on in this world and you wonder if anything that aired last night will resonate beyond its initial context.

Here’s a look at various Super Bowl Ad reviews/ratings:

Jeremiah Owyang

USA Today

Ad Rants

DJ Francis

  1. Interesting experience watching it in the UK as it was shown on the BBC and therefore had no ads in it! The only way we can see the Superbowl ads is by watching them on YouTube, MySpaceTV etc afterwards.

    Of the ads I’ve seen I thought some were genuinely worthy of a $3m a spot price tag, though I’m not sure about Bud Light using their spot to stereotype Swedish people…..

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