Innovation. Ideas. Insight.

NBA All-Star Game Gimmick, So Easy, A Caveman Could Do It

In Uncategorized on February 13, 2009 at 10:27 am

Sorry I can’t add much right now, but swing over to Darren Rovell’s always good Sports Biz column for CNBC and read his post on Geico sponsoring the NBA All-Star game H-O-R-S-E competion (and renaming it G-E-I-C-O).

  1. p9IC3F Home run! Great slugging with that answer!

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