If you are reading this blog (thank you!), I gotta believe you are involved in marketing, branding, PR, advertising or some related field. If that’s the case, reminding you to read Seth Godin is like a parent reminding their kid to eat dessert and play Xbox – probably not necessary.
But I wanted to call out his two most recent posts. They both touch upon a similar theme – what are you doing to take control of or change your situation. It can be easy sometimes to just roll along the river of life, letting it take you where it will. But that’s often going to lead you somewhere you don’t want to be. It’s not always easy, but sometimes you have to travel upstream, or take the rapids, to get to that great fishing hole. (Disclosure – ESPN is on and they are live in Shreveport for the Bassmaster Classic).