Great story in the Sunday New York Times looking at the history of opening credits of films. A good read to get you in the mood tonight for the Academy Awards.
But a good lesson for marketers as well. How are you setting the mood for your product? When creating an experiential marketing program, how are you transitioning consumers from ‘the real world’ to your event? If you want people to suspend belief, you’ve go to slowly bring them into your world, not abruptly transition them.