Innovation. Ideas. Insight.

Ad Age’s 10 Advertising/Marketing Books You Must Read

In Ideas on March 20, 2009 at 9:10 am

It seems every day a new marketing book is published, but how many truly stand the test of time? Ad Age has chosen, with the help of their readers, a list of 10 media and marketing books that a must reads. How many have I read? Four (Nos. 2, 6, 7, &  10).

Here’s the list in full:

positioning-book1. Positioning: The Battle For Your Mind – Al Ries & Jack Trout

2. Ogilvy on Advertising – David Ogilvy

3. The 22 Immutable Laws of Branding – Al Ries & Laura Ries

4. E – Matt Beaumont

5. Hey, Whipple, Squeeze this. A Guide to Creating Great Advertising – Luke Sullivan

6. Where the Suckers Moon: The Life and Death of an Advertising Campaign – Randall Rothenburg

7. Good to Great: Why Some Companies Make the Leap and Others Don’t – Jim Collins

8. The Book of Gossage – Howard Luck Gossage, Jeff Goodby & Bruce Bendinger

9. Influence: The Psychology of Persuasion – Robert Cialdini

10. Blink: The Power of Thinking Without Thinking – Malcolm Gladwell

Original article here; purchase online here.



  1. “Positioning” is a classic! I picked the paperback up at a garage sale twenty + years ago and it is still fresh in my mind.

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