Saturday’s New York Times featured an article by Alina Tugend entitled: “Putting Yourself Out There on a Shelf to Buy”. It’s a nice look at personal branding, aimed at people who really haven’t investigated the concept yet. That’s fine, everyone starts at some point and Tugend is providing a nice entry point for many people who are experienced with Social Media.
I did feel the article was missing one important point, and it’s one I’ve touched on previously in my “The Brand You is Dead…” post – creating value.
Creating a personal brand, online or otherwise, should not, in itself, be your goal. Look at all the reality TV ‘stars’ who have created personal brands. Is that what you’re shooting for? Creating a relevant brand is a little closer to the mark, but even that could be accomplished without truly creating value.
The article suggested several questions you should ask yourself when creating your presonal brand:
- What am I good at?
- What am I passionate about?
- What do other people thing I’m good at?
I think you can probably get to creating value from there, but why not just state it up front? Why not just say, when developing your personal brand, “What can I do to deliver value in a unique and relevant way?”
Answer that question and you’ve just created the foundation for your personal brand.