PSFK (them again?!) points to Umbro’s recent launch of the newest England National Team kit: Extending the England Football Brand. Umbro, a legendary name in football apparel, has created a specific site for the new kit, Tailored by England, a blog, as well as a pop-up store in London.
The Tailored by England site has a real interesting navigation and there are some great behind-the-scenes videos on YouTube, including:
Some really strong content marketing from the folks at Umbro. A football fan could spend a lot of time on the site and watching the videos. It doesn’t hurt when the teams wins 4-0 on their debut in the shirts either.