Innovation. Ideas. Insight.

Umbro Wants You To Get Your Kit On

In TSMWIF on March 30, 2009 at 12:56 pm
Nice kit, they'll still bottle it in the quarter-finals

Nice kit, they'll still bottle it in the quarter-finals

PSFK (them again?!) points to Umbro’s recent launch of the newest England National Team kit: Extending the England Football Brand.  Umbro, a legendary name in football apparel, has created a specific site for the new kit, Tailored by Englanda blog, as well as a pop-up store in London.

The Tailored by England site has a real interesting navigation and there are some great behind-the-scenes videos on YouTube, including:

Some really strong content marketing from the folks at Umbro. A football fan could spend a lot of time on the site and watching the videos. It doesn’t hurt when the teams wins 4-0 on their debut in the shirts either.

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