Innovation. Ideas. Insight.

Be memorable

In Insight on April 15, 2009 at 9:30 pm
The Bird Was the Word

The Bird Was the Word

Remember Pat Zachry and Butch Metzger? They were co-National League Rookies of the Year in 1976.  Metzger’s career statistics: 18-9 with 23 saves. Not a season, his career. Zachry was little better, compiling a 69-67 career record. But I bet, even before his untimely death last week, you had heard of Mark, The Bird, Fidrych. He must have had a long, successful career, right? Everybody know ‘The Bird.’ Career numbers: 29-19 over five seasons.

So, why do we remember Fidrych? Because it wasn’t about Mark Fidrych, it was about the whole myth. Take a look:

Sometimes it’s not about consistent greatness, it’s about being unique and memorable. And when the media paint you as a character, go with it.

  1. […] at 9:11 pm I’ve said it before, you don’t always have to be the best, but you have to be memorable.  Take a look at this post from Rohit Bhargarva on a hotel in Amsterdam that markets itself as the […]

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