Innovation. Ideas. Insight.

You’re not wearing shoes today, are you?

In Ideas on April 16, 2009 at 6:34 am
One Day Without Shoes - April 16

One Day Without Shoes - April 16

How many Facebook requests do you get, asking you to join a Social Cause group? One of those “1 Million people to end hunger” groups. I’m not saying they don’t have their heart in the right place, but it’s kind of abstract. That group isn’t really accomplishing much more than generating awareness and you don’t have any real understanding of what it’s like to be hungry in that way.

That why I love TOMS shoes’ One Day Without Shoes Campaign. Check it out:

So, at some point today, take off your shoes and walk around a bit. Realize what you take for granted and what a simple things like a pair of shoes could mean to someone who doesn’t own even one pair. Here are some facts:

  • Fact #1: In some developing nations, children must walk for miles to food, clean water and to seek medical help.
  • Fact #2: Cuts and sores on feet can lead to serious infection.
  • Fact #3: Often, children cannot attend school barefoot.
  • Fact #4: In Ethiopia, approximately one million people are suffering from Podoconiosis, a debilitating and disfiguring disease caused by walking barefoot in volcanic soil.
  • Fact #5: Podoconiosis is 100% preventable by wearing shoes.
  • If you are in New York, think about going to one of these cool events. Here are some others from around the country.

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