Innovation. Ideas. Insight.

Creating The Event: NFL Masterclass

In TSMWIF on April 17, 2009 at 1:23 pm
The Lions are on the clock

The Lions are on the clock

There aren’t many organizations better at ‘creating the event’ than the National Football League.  They’ve made the Super Bowl an international event. They made Monday Nights an event. Recently they’ve turned the opening of the season into an event with a special Thursday game and concert. And they’ve made football as much a part of Thanksgiving as the turkey.

But to me, the real accomplishment has been what they have done with the NFL Draft. The draft has garnered attention in New York, where it is held, for a while now, but recently the national attention has been remarkable. Between the NFL Network and ESPN, pre-coverage of the Draft, and the event itself, is almost overwhelming.

Earlier this week I received an email from the NFL (since I played in their Fantasy Leagues last season) with an incredible offer. I could attend both days of the Draft – April 25 & 26 – and also enjoy a light breakfast while I receive draft tips from an NFL celebrity. I would also receive drink and snack coupons, a tour of the NFL draft set and photo opportunities, and of course a souvenir hat. How much? $400

Mel will be there, will you?

Mel will be there, will you?

Not for the Super Bowl. Not even for a regular season game of my favorite team. No, $400 to watch college kids walk on stage and hold up jerseys for about 16 hours.

God bless the NFL – they may be the best marketers on the planet.


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