Back in November I wrote about some Il Frutteto di Nesti soap we have in our house and the fact that we had never actually opened it. The soap was so beautifully packaged that my wife didn’t want to use it. Here’s what it looks like:
After that original post, Brian Bidinger, who works for (or is a N. American distributor for?) Nesti Dante s.r.l. posted a comment recommending that we in fact try the soap. Even with that I was hesitant to rip them open. Finally, about a week and a half ago I got tired of looking at the soaps and opened one up. You’d think I had suggested we sell our first child. Man, was my wife angry. Now, I may be dumb, but I’m no fool. I got in touch with Brian and told him my situation. Several days later, a couple of new bars arrived and I’m no longer sleeping in the doghouse.
I think there are a couple of great lessons here. First, Brian and the people at Nesti Dante may want consumers to use their soaps, but the consumer has the final say on that matter. My initial feeling was that the soaps were too precious. Take a look at the copy on the back of this bar:
It says right on the label that it is precious. No wonder we didn’t want to use it.
Perhaps now that we have multiple bars we’ll start using one. I wholeheartedly recommend you try it. It is beautifully packaged, smells lovely, and if you ask Brian, he’ll tell you, it’s great to use too.
The other lesson is in consumer engagement. Brian did everything right from initial engagement to follow through on his word. As a result, there’s only one soap I’d talk about to people, Nesti Dante. Is their soap better than any other soap in the world, or even better than just any soap I’ve used? I don’t know, but I do know that Brian has given me every reason to tell other people about his product.