Last week a friend of mine, Matt McQueen from Omnigage (they do experiential marketing, check ’em out), sent me an email about something called Obvious Adams. To be honest, I had know idea what he was talking about. Turns out Obvious Adams is a book, written in 1916, by Robert R. Updegraff. It’s the story of an advertising man with an uncanny knack of seeing the… obvious. The book, which you could read over a long lunch, isn’t particularly remarkable.
What I did find interesting was that it was written almost 100 years ago and that despite being about a subject I care about and am familiar with, I had never heard of it, or its author. I was also intrigued by the way I received book. Not a hard copy, or even a link to a slick website. Matt send me a pdf attachment. Here it is.
I think this has a chance to spread, and I think the timing is right for it to do so. The premise – keep things simple – seems right for 2009. Let’s see if this becomes an ideavirus.