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Posts Tagged ‘Brian Solis’

Putting the Public Back in Public Relations

In Uncategorized on June 8, 2009 at 9:24 am

Long overdue, but I finally finished Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakendridge.  Here’s my blurb for the back cover of the paperback edition:

“If dinosaurs had the equivalent of this book millions of years ago, they’d still be roaming the Earth today.”


Solis and Breakenridge have really done the industry a service with this book, a must-read for the PR community.  Several elements particularly stuck out for me:

1. The book is written in a no-nonsense manner, devoid of gimmicks. They got some valuable information to impart and they do so in a straight-forward manner that is easy to understand for the novice, but detailed enough for the seasoned practitioner to get some meaningful insights.

2. It’s also very comprehensive. The book provides real “how-to”-style information on a variety of topics, from blogger relations or VNRs (Video News Release); Social Networks to breaking news in a disintermediated media landscape.

3. They tackled the always difficult area of metrics. PR as an industry needs to get a better handle on this and Solis and Breakenridge don’t shy away from tackling the subject head on.

4. This isn’t a “PR good, advertising bad” book. The authors are willing to call the PR industry out for poor practices that have hurt the industry and call for better efforts and accountability.

5. This book is worth reading even if you dont’ agree with them. Let’s say you think all this new media stuff is just a fad, and PR was, is and forever will be about blasting press releases to lists. Fine, that’s your prerogative. But at least by reading this book you’ll understand what PR 2.0 really is, so when you dismiss it, you’ll at least know what you’re railing against. You can then go join your friends, the dimetrodon and the brontosaurus at the watering hole, commenting on how chilly it’s gotten recently.

Whether you’re new to the PR industry – this would be a great read for all the graduating PR students out there – or you’ve been around 10+ years like me, Putting the Public Back in Public Relations  is a good book, and one you should read sooner rather than later.


March Marketing/Social Media Madness Final

In Ideas on April 6, 2009 at 11:47 am

Two hardfought semi-finals this weekend saw Noah Brier take down Sarah Evans and Russell Davies best Jeremy ‘Shoemoney’ Schoemaker to advance to tonight’s Championship game.

When this tournament started I offered a prize to whomever was closest to correctly picking the Final Four. Well, with all the upsets no one got close, so via random selection, the winner is…

Rich Nadworny 

I’m guessing that Rich will be rooting for Noah to win it all. After all, he’s got him in his blogroll.  What did Rich win? I’m glad you asked. Tell ’em what he’s won, Johnny…

Rich will receive a copy of the recently published Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakenridge, which Brian so kindly donated. A big thank you to Brian. I’m looking forward to reading it soon and sharing my review with everyone. You can buy the book from Amazon here.

Brian Solis on the true meaning/purpose of social media

In Ideas on September 30, 2008 at 3:16 pm

Epic post by Brian Solis, a leader in our industry. Like Chris Brogan (see below) Brian advocates, and practices, a hands on approach to social media.

Social media, true social media, goes beyond the platforms and applications. It goes beyond a mere dialogue with consumers. It’s about living a core belief in the power of a shared “revelation that we the people have a voice and through the democratization of content and ideas, we can once again unite people around common passions, inspire movement, and ignite change.”

Now ask yourself: Am I truly commited to the above statement, or am I just trying to sell one more unit of product X?