Innovation. Ideas. Insight.

Posts Tagged ‘gaping void’

Cube Grenades

In Innovation on June 9, 2009 at 9:37 am
Take that, status quo!

Take that, status quo!

Hugh Macleod is a renaissance man. Brilliant illustrator, agent provacateur and marketing wizard. Please, please tell me you have his site bookmarked and that you are following him on Twitter. Become a Crazy Deranged Fool while you are at it.

Hugh’s latest concept is Cube Grenades. What’s that? Here’s Hugh…

1. Like I said, my cartoons work best when they’re used as “Cube Grenades” i.e. small objects that you “throw” in there in order to cause some damage- to start a conversation, to spread an idea etc. But other social objects can be used as well- purple milk cartons, homemade cookies, funky mousepads, rubber toys, newspaper clippings etc. It’s the people that matter, not the object they socialize around. I don’t claim to have a monopoly.

2. Repeat After Me: Cube Grenades are Social Objects. Cube Grenades are Social Objects. Cube Grenades are Social Objects

3. All big change in companies come from the people in the trenches, who do the actual day-to-day work. To change their behavior, you have to change the way they interact. People interact around social objects. Change the social objects, and you change the company.

He continues the list and thought here. Well worth the read.  PSFK has further thoughts on the concept:

Cartoonist and marketing theorist Hugh MacLeod has been developing his concept of “social objects,” now reifined in the form of his “cube grenade” series of illustrations, which he believes are representative of the future of both brands and marketing as a whole. Though it may sound opaque at first, the concept of social objects can be summed up by MacLeod’s thesis that people socialize around objects in meaningful ways, and these peripheral interactions are far more important than the objects themselves.

Making and throwing your own Cube Grenades is a big idea. Maybe too big for you right now. But that doesn’t mean you should sit on the sidelines. Start by printing out on of Hugh’s pictures and put it up on your wall/cubicle/desktop. Start a conversation. Do it today.

Hugh MacLeod walks the walk

In Innovation on March 4, 2009 at 12:26 pm

How many of us walk through our lives, saying to ourselves, “I’d wish I were living life on my own terms. “Probably quite a few. It’s easy to feel like things are out of your hands, especially in today’s environment. That’s why I have so much respect for Hugh MacLeod, author of Gaping Void. Hugh is living life on his terms. Making, and selling, art the way he wants to, not the way ‘the man’ wants you to believe it must be done.

 

It always comes back to marketing

It always comes back to marketing

Hugh is embarking on a challenging, rewarding and fulfilling journey, selling fine art prints direct to consumers.

Everything about the venture is pure Hugh. He’s named his tribe Crazy, Deranged Fools, and I for one am interested in joining such a group.

If you know his work, Hugh has carved out a completely unique spot – he draws incredibly insightful cartoons on the back of business cards. Check out some of his work here and here.

But his latest venture are the fine art prints, much larger than his business card work. 

The truth is, most of us are not creative geniuses. But that shouldn’t be an excuse for not living life on your own terms.