Innovation. Ideas. Insight.

Posts Tagged ‘Junta42’

The Fan Economy

In Ideas on March 3, 2009 at 2:58 pm
Go check out Bud's blog

Go check out Bud's blog

Bud Caddell, the thinking man’s thinking man, and author of the What Consumes Me blog has put together a nifty little slide show called The Fan Economy: Becoming Fan Focused.

Creating fans isn’t something you do with TV spots, two-for-one promos or direct mail pieces. You create fans by giving them enriching, compelling experiences. Isn’t that what sports teams do? Which is why they have fans.

Now, your business doesn’t compete for the Super Bowl, but you can still develop fans. How? By focusing on the consumer experience. How do you interact with people in person, on the phone or online? Are you providing what they expect, or are you giving them something extra, something they didn’t think your company did.

Creating fans isn’t easy, but when times are hard, customers will look for the cheapest alternatives. Fans will stick with you.

Thanks to Joe Pulizzi at Junta42 for bringing this presentation to my attention.


Junta42 Content Marketing Blog Rankings Announced

In Ideas on February 25, 2009 at 10:24 am

Joe Pulizzi over at Junta42 has released the updated quarterly rankings of Content Marketing Blogs. I’m pleased, and honoured, to be listed among so many smart people. Eyecube came in at #4.

The top Three:

  1. Marketing with Meaning, from Bob Gilbreath, Chief Marketing Strategist at Bridge Worldwide
  2. PR 2.0, from Brian Solis, Principal at FutureWorks
  3. Chris Brogan, President of New Marketing Labs

Here’s more from Joe, directly from the release:

“The content marketing revolution is alive and well,” said Joe Pulizzi, founder and chief content officer of Junta42, and co-author of the book, “Get Content Get Customers“.  “We started this almost two years ago with just a handful of blogs. Now at more than 200, it’s amazing to witness how many marketing professionals are actively discussing the benefits and challenges of content marketing and custom publishing.”

If you’re not familiar with Junta42…

About Junta42
Junta42 is the go-to site for content marketing and custom publishing, educating marketers and publishers on how to grow their businesses with relevant, compelling content in the form of custom magazines, blogs, eBooks, white papers, social media, newsletters and more. Junta42 offers Junta42 Match, a free service for marketers that helps them find a custom publisher or find a custom content provider in just minutes – free and with no obligation.

Junta42 Celebrates Success With Branded Content Opportunity

In Uncategorized on February 4, 2009 at 12:25 pm
Get in the game

Contest Marketing: Get in the game

Joe Pulizzi over at Junta42 has a nice thing going. The guy owns the content marketing space; is a publisher author; and is helping connect content producers with those in need of said content via his Junta42 Match service. In fact, Junta42 match has helped make 100 matches, and to celebrate that success Joe is running a contest: $4,200 in 42 days.

Joe is committed to moving content marketing forward and he’s putting his money where his mouth is.  Here’s how it works:

Just submit your content project (that you want to outsource) to Junta42 Match between the dates of 2/4/09 and 4/2/09 (Can you believe that’s exactly 42 business days? What a stroke of luck!). All projects submitted during that time will be eligible for $4200, which we will contribute toward your content project – a magazine, newsletter, enewsletter, video series, white paper, website content, social media strategy, etc.

Once you submit your project, we’ll do our job and find you the best custom content providers in North America, just like we’ve done for companies like Research in Motion (makers of Blackberry), United Methodist Communications, and First Midwest Bank. Not only will you get to choose from the best content vendors for free, and with no obligation, but you’ll qualify for the $4200 (pretty cool, huh?).

This is a very cool idea and I’m more than happy to help promote this. I’ve met Joe and he is a great guy who is trying to make a difference by promoting something he (and I) truly believe in.  So, click the links above and get your content marketing project in gear.

What’s in store for 2009? Junta42 says…

In Ideas, Innovation on December 22, 2008 at 12:13 pm

Joe Pulizzi of Junta42 recently asked a whole host of content marketing experts what they saw coming down the pike as we flip the calendar to 2009. Some real thought provoking stuff (read the whole post here).

Here’s a sampling:

Name: Giles Rhys Jones, Interactive Marketing Trends
Prediction: Distributed Eventing
The creation of an event to reach a few people, then the filming and merchandising of that event nationally, regionally and globally through both broadcast and digital channel to reach a much broader audience.

Name: Paul Conley
Prediction: I expect brand marketers to begin buying media properties — particularly well-established brands with both Web and print products — from traditional B2B publishers. The economic crisis in publishing offers a once-in-a-lifetime opportunity for marketers. I expect them to act on it.

Name: Anna Prokos
Prediction: Marketers will reach out to custom media providers who specialize in digital magazines and online applications—a more cost-effective and fast way to get their content into the hands of readers.

My thoughts are included in the story as well.  Bottom line – telling consumers your detergent will get their whites whiter or that they’ll be more attractive to the opposite sex if they use your toothpaste isn’t real compelling anymore.  In 2009 getting engaged with the consumer on their terms is no longer an innovative, way ahead of the curve strategy – it’s going to be the baseline for successful consumer relationships.

Junta42 Content Marketing Top Blog List Update

In Ideas, Innovation, Insight on November 17, 2008 at 10:50 am

Joe Pulizzi over at Junta42 has come out with the latest edition of his Top 42 Content Marketing Blogs. I’m happy to report that Eyecube came in at number 33 – up 13 spots from the last ranking.

How is Joe’s rank different than the AdAge 150 or Brendan Cooper’s PR Friendly Index? The Junta42 list focuses on what Joe calls Content Marketing:

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Search Engine Optimization is not my thing. Nothing wrong with that important field, it’s just not what I’m about. I’m a big believer in the following:

Tell compelling stories.

Give consumers tools and the opportunity to play with your brand.

Show interest in the consumers if you want them to show interest in you.


It’s pretty simple really.

The Shift in Marketing: It’s All Up For Grabs

In Insight on October 13, 2008 at 11:54 am

Good post from Joe Pulizzi of Junta42. In the current challenging economic times, content marketing is going to be a strong play.  Joe highlights two words every content marketer should have tattooed on their arm: Inform and entertain. If you aren’t doing one or the other (and preferably both) you’re wasting your time – and your prospect’s time.

Joe sees this as an exciting time in the marketing industry as multiple marketing disciplines fight for, and help define, content marketing. Ultimately digital, PR, advertising and the other agencies all must accept a new reality: They are all in the same business; the awesome idea business. That’s what a client is looking for and they don’t care where it comes from.  Prove you have the idea and you’re going to get a chance to define the marketplace.

Junta42: Content is King

In Ideas on August 18, 2008 at 9:10 am

While it seems like the Internet, Social Media, Web 2.0 and Consumer Generated Media have been with us forever, it’s all fairly new territory. The rules are still being written (and broken and ignored), which is an exciting situation.

To get a better handle on what all this means, or might mean, try checking out Junta42. Their focus is on Content Marketing, which they define as: a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

The site is packed with interesting articles and is a great resource for those looking to provide content, or in need of it. They also publish their own Power Ranking of blogs that are leading the way in Content Marketing. This morning they came out with the latest edition and I’m proud and excited to say that Eyecube made the list, coming in at #46 (out of 172 ranked blogs). While the more well known AdAge Power 150 is heavily based on algorithms and metrics, Junta42 uses a more subjective criteria. They believe, “There are many bloggers out there that are simply fantastic, but don’t get the eyeballs because of the niche they cover.”

If you have a moment, swing over to Junta42 and join their community, and while you’re at it, give Eyecube a Hitch! (you’ll see when you get there).