What does eyecube mean? It stands for Insight, Innovation & Ideas – or I3
I believe these are the core foundations marketers must adhere to in order to be successful. If you’re not constantly striving for these, you’re falling behind your competitors (and your consumers).
There are a lot of people out there, really smart people, who cover marketing and advertising, brands and cultural trends and I recommend you check them out. Hopefully I can focus on the I3 and provide you with a different perspective.
Disclaimer: The views expressed on this site are solely my own, and do not necessarily reflect the thoughts and opinions of Taylor or their clients.