Good post from Joe Pulizzi of Junta42. In the current challenging economic times, content marketing is going to be a strong play. Joe highlights two words every content marketer should have tattooed on their arm: Inform and entertain. If you aren’t doing one or the other (and preferably both) you’re wasting your time – and your prospect’s time.
Joe sees this as an exciting time in the marketing industry as multiple marketing disciplines fight for, and help define, content marketing. Ultimately digital, PR, advertising and the other agencies all must accept a new reality: They are all in the same business; the awesome idea business. That’s what a client is looking for and they don’t care where it comes from. Prove you have the idea and you’re going to get a chance to define the marketplace.